New Patient Volume Eased After August
September recorded 30 new patients, down nine from August. It was still five above September 2025 and two above September 2023.
01
Summary
At A Glance
Enquiry Sources Were Partly Recorded
Eleven opportunities were recorded: five had a Google Ads source, two came through webchat, and four did not have a source recorded.
Paid Channels Continued To Serve Different Roles
Meta generated 8,769 website clicks at an average cost of $0.09, while Google Ads generated 16 inbound calls alongside five enquiries recorded with Google Ads as their source.
Website Traffic Remained Paid-Led
Paid traffic accounted for 90.5% of the 8.4K website visitors recorded in September. Organic and referral traffic together accounted for 4.5%.
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NPN
Full New Patient History
New Patient History
Four years of monthly results show how September compares with the practice’s previous performance.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 19 | 28 | 57 | 48 |
| February | 28 | 26 | 56 | 31 |
| March | 36 | 21 | 29 | 51 |
| April | 18 | 22 | 27 | 41 |
| May | 29 | 28 | 26 | 51 |
| June | 22 | 32 | 24 | 41 |
| July | 28 | 34 | 26 | 29 |
| August | 24 | 15 | 33 | 39 |
| September | 28 | 42 | 25 | 30 |
| October | 13 | 25 | 22 | - |
| November | 33 | 40 | 43 | - |
| December | 29 | 16 | 50 | - |
September Position
September’s 30 new patients were the second-highest September in the four-year comparison, behind 2024’s 42.
Month-On-Month Movement
New patients decreased by 23.1% from August’s 39 to September’s 30, reversing the improvement seen in August.
Year-To-Date Position
The clinic recorded 361 new patients from January to September, 58 more than the same period in 2025.
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Creatives
Creative Delivery
Creative Delivery
Creatives Prepared And Scheduled In September
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04
Leads
Enquiry Performance
Source Mix Across 11 Enquiries
Google Ads Enquiries
5
Opportunities with a Google Ads source
Webchat Enquiries
2
Enquiries through webchat
Source Not Recorded
4
Enquiries without a recorded source
Enquiry Status As At 1 November
| Current Stage | Status | Enquiries |
|---|---|---|
| Not Interested | Lost | 8 |
| New Lead | Abandoned | 2 |
| Awaiting Review | Open | 1 |
05
Calls
Call Performance
Calls
16
All calls came from Google Ads
Answered Calls
15
93.8% of Google Ads calls
Answer Mix
Answered15
Missed1
Call Type
First-Time Calls7
Existing Or Repeat Calls9
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Google Ads
Search Performance
Impressions
1,036
Search visibility delivered across September
Clicks
87
Google Ads clicks in September
CTR
8.40%
Click-through rate for paid search
Google Ads Responses
21
Five lead opportunities and 16 calls
Spend
$1.20K
Google Ads spend in September
Cost Per Conversion
$57.04
Based on Google Ads leads and calls
Campaign Performance
A
Google Ads Performance
Google Ads generated 87 clicks, 16 inbound calls, and five opportunities with a Google Ads source during September.
Average CPC$13.77
Response Rate24.14%
Cost Per Conversion$57.04
Search Performance
Efficiency Improved As Volume Fell
Impressions fell 52.5% from 2,181 in August to 1,036 in September, while clicks fell 40.8% from 147 to 87. At the same time, click-through rate improved from 6.74% to 8.40% and average cost per click decreased from $20.94 to $13.77.
Calls Were The Main Response Type
Calls accounted for 76.2% of Google Ads responses in September. The remaining 23.8% were opportunities with a Google Ads source.
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Meta Ads
Paid Social Performance
Amount Spent
$817.47
Meta spend in September
Clicks
8,769
Clicks from the New Patient Offer campaign
Impressions
154.25K
Impressions from the New Patient Offer campaign
Average CPC
$0.09
Average Meta cost per click
Campaign Performance
A
New Patient Offer Campaign
This campaign generated 8,769 website clicks from 154,248 impressions during September.
Impressions154,248
Clicks8,769
CPC$0.09
Meta Performance
The New Patient Offer campaign remained the paid-social traffic driver, delivering 8,769 website clicks at $0.09 each. Clicks were 33.7% lower than August's 13,221, while impressions decreased 33.2% from 231,030 to 154,248.
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Website
Website Traffic
Traffic Summary
Website Visitors
8.4K
Down 31.3% vs the previous 30 days
Source Breakdown
- Paid7.60K · 90.5%
- Others416 · 5.0%
- Organic301 · 3.6%
- Referral79 · 0.9%
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Landing Page
Landing Pages In Use
Main Landing Page
This page supports paid-media and campaign traffic for the practice.
New Patient Offers
This page supports the practice’s new-patient offer activity.
10
Next Steps
Recommended Next Steps
Increase The Google Ads Budget To Restore Search Volume
Google Ads was more efficient in September, but delivered 52.5% fewer impressions and 40.8% fewer clicks than August. Increase the Google Ads budget in measured increments to regain search visibility and click volume, while monitoring cost per conversion, calls, and enquiries.
Follow Up On Open Opportunities
As at 1 November, three September opportunities remained open or abandoned. Review these records and update their status once the outcome is known.
Keep Enquiry Sources And Stages Up To Date
Record the source and current stage for each opportunity. This will make it easier to see which channels are generating enquiries and where follow-up is needed.